We have been commissioned by Orangeworks, Ireland’s largest teambuilding and events company to rename, rebrand and redesign their website. Once our research and insights had been gathered, we ran numerous workshops to discover exactly what makes the company tick, what they stand for, and where they want to go. We then developed their name, a complete new brand identity, and a website that tells their story.
Starting with the identity, we began to instill the brand with a more confident vibe that resonates with their target market. Taking design cues from strong, simple shapes, we keep design elements as clear and symetric as possible. Our entire colour palette of greys and deep oranges has been used thoughout all materials for consistency, creating a feel of strength and untiy to the brand.
