We have been working with Bord Bia for over seven years creating and developing strategic marketing materials to help engage and inform on all aspects of the food sector in Ireland today. Our most recent commission is to produce a brochure focusing on the speciality food sector in Ireland, highlighting the different aspects of creating a new food brand and how to bring it to market. The concpet behind the brochure is to engage with the reader using large artisan food images that ‘walk’ through the information step by step.
We used large black and white pen and ink illustrations and prints throughout the brochure to create an ‘artisan’ feel to the spreads, creating an energetic feel to the brochure without compromising the impact of the photography. Breaking up the information was important, as this being such a content heavy document, we are trying to get the reader to use it as a reference tool, rather than a once-off piece of literature – and it has to look well too!.